Marketing Support

We understand that your success depends on your ability to attract, retain and reactivate patients. Along with your Business Development Manager (BDM), our marketing team develops tools that assist you in reaching your community and building relationships to establish new patient opportunities.

Instruction Marketing Handbook for planning and executing effective promotional campaigns.
Direct mail materials to establish and build referral relationships with professionals within your marketplace.
Materials including camera-ready print advertisements, press releases, reactivation postcards, letters and fliers.
In-center point of service items including counter displays and posters.
New Direction^® Patient Orientation Presentation (Power Point) to introduce prospective participants to New Direction.
Business building education and networking conference calls with all members of the network.
Media database for your marketplace.
Ongoing BDM assistance with the development and modification of your center's sales and marketing plans.

Download Samples from our Marketing Library

Co-Op Marketing Reimbursement Program

Robard Corporation deposits $1000.00 in each new Center's "Marketing Reimbursement Bank Account" when their contract is signed. Additional dollars are accrued through the purchase of all VLCD powders (5 cents for each packet of purchased meal replacement).
At the end of each quarter, your Center is informed of your total accrued amount available in your "Bank".
After receiving approval from your BDM, your Center can use the accrued dollars for marketing activities.
All accrued dollars must be used within 6 months from the end of that quarter.