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Business Development Support

Your business depends on keeping clients satisfied and motivated ... and so does ours. That's why each customer receives the support of an experienced Business Development Manager (BDM). They are dedicated to your business growth and to leveraging market opportunities to enhance the success of your program. They use their experience and skills to provide you with innovative and competitive new programs, marketing solutions and operational assistance that will build your business' profitability

Lawrence Korte
Vice President of Sales

Larry began his career working in sales and management for Disney and MGM/UA. After seven years, Larry joined our team. For the past twenty-two years, Larry has played a key role in many areas of our organization–first in Operations and now in Sales. Since 1992, Larry has been blending his previous experience in production, operations and material handling, into his current role in Sales to grow high-level relationships with customers. In addition, as the Vice President of Sales, he manages and supports the needs of a seventeen-member team of Business Development Managers, Regional Account Representatives, Customer Service Representatives and Sales Support Members.

Larry enjoys spending time with his wife and three children and his friends. During his free time he likes to read, travel and hiking.

Email: Larry@robard.com
Phone: 800.222.9201

Marcia Proffitt
Sales Manager

Marcia has worked in the weight loss industry for over eighteen years. Ten of those years, she dedicated to operating her own medical weight loss center which has given her an in-depth knowledge and hands-on experience with daily operations, staff training and business and marketing planning and execution. It is this experience that has assisted her for the past eight years in her current position as Sales Manager for Robard Corporation. Currently, she provides a variety of consulting services for medically supervised programs nationwide, which includes implementation training, ongoing operational assistance, sales support, business planning, productivity measurements and quality assurance to offer a comprehensive center of excellence.

Marcia enjoys spending time with her family and friends, reading and going to plays and concerts.

Email: Marcia@newdirectionsystem.com
Phone: 866.494.1216
Direct Line: 800.310.6359

Marilyn Cerino
Business Development Manager

Marilyn joined the New Direction team in October 2008, bringing more than 25 years of experience as a registered dietitian with an expertise in weight management, diabetes and lipids, as well as experience implementing and managing medically-directed, multidisciplinary weight management programs. Moving into the realm of Business Development for several health care providers of preventive health services, Marilyn acquired ten years experience in marketing and sales of healthcare services to consumers. Her widespread knowledge along with her passion for helping clients and their program participants succeed is a winning combination.

A trained chef and co-author of The Rittenhouse Cookbook, Marilyn shares a love of cooking, traveling, and professional sports with her husband.

Email: Marilyn@newdirectionsystem.com
Phone: 866.494.1216
Direct Line: 856.924.5154